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In this video, Mark Smith provides Jonathan with feedback on his Airbnb profile, focusing on potential improvements. He discusses the importance of creating a memorable link for the listing and suggests obtaining a drone photo to enhance the first impression. Mark praises the use of a photo tour but emphasizes the need for captions and proper staging to optimize photos, especially for smartphone viewing. He advises on pricing strategies, including custom stays and adjusting cleaning fees based on guest numbers. Mark recommends considering additional amenities like laundry access and allowing pets to attract more bookings. He also suggests adding more personal information to Jonathan's host profile to connect with potential guests. Overall, Mark provides detailed guidance to help Jonathan improve his Airbnb listing and attract more guests.